Understanding the Language of Packaging

Any label affixed to the packaging at the end of product packaging informs the customer about the product and promotes the product, making it look elegant and stylish. The customer understands the quality of the product, the materials and factors used in it thanks to this label. It should not be forgotten that the label is a secret bond of trust between the customer and the seller.

In digital shopping, the label attached to the product after it is packaged carries a message to the buyer and has the ability to impress the customer with its beautiful design.

In physical shopping, the label attached to the product or its packaging provides information about the product to the customer.

What is a Cardboard Label?

Although there are many types of labels, the cardboard label is actually the most preferred type of label. This type of label, which can easily promote the product, is decorated with designs and sent to print, sometimes with a rope, sometimes with a ribbon or left directly on the product without attaching it to anything, is prepared in the desired size and size. It promotes the product, gives a positive message to the customer by arousing interest with the label and the design on it, which attracts the first attention when looking at the product. It is the most important factor that will increase the sales of the product with the right design, the right material and the right print quality.

Cardboard labels can be used with single-sided designs or printed with double-sided designs. With the right design and the right print quality, if the marketed product and product content are given to the consumer accurately and clearly, it protects the product and the seller against unfair competition. It ensures that the ranking of the marketed product among other products in the same segment is determined correctly. If it is a product whose usage method should be explained to the consumer on the label, this provides convenience to both the manufacturer and the consumer. The consumer can easily learn the application stage of the product thanks to the label. This prevents both the consumer and the producer from being deceived and provides security to both parties.

Label Types and Properties

Label types can be selected according to the characteristics or visuals of the products. These selected labels should be carefully designed and delivered to the consumer by printing with quality material structure. Some label types are as follows;

Layer:

It is a type of label used in various applications. It is printed on a sheet in the desired length and size. Sheet label is also divided into three groups. These are opaque, coated and transparent labels.

• Opaque Label: It is a strong and flexible label type. Because it is strong and flexible, it is suitable for long usage areas. It is also resistant to moisture and water.
• Coated Label: This type is the most preferred label type. Due to its structural suitability for every design and its strong adhesion rate, it is the type preferred more by manufacturers.
• Transparent Label: The most important feature is its stylish, elegant and aesthetic appearance. Transparent labels are printed on a plastic background and are compatible with most, if not all, surfaces.

Laminated:

This type of label, known as Laminated Thermal Label, has a lower durability rate than other types. Due to its low durability rate, it should be used and consumed in the medium term. Since this type is paper-based, the durability rate is low. The life of laminated labels, which have weak strength against moisture, water, impacts, impacts, heat, cold, is less than others and is between 9-15 months.

Gilded:

The most important reason why this type of label is preferred is that it looks visually very elegant. Although the first preferred printing surfaces are glass, plastic and metal, gilding, also known as foil applications, are applied to all kinds of surfaces, making the labels more remarkable. Stylish images are created with different paper types.

Carton:

The most important feature that distinguishes the cardboard label from other types of labels is that it can be fixed on the product with any rope ribbon, etc. or left directly on the product, and the cartons used can be designed and printed in the desired size and size. In addition, cardboard labels are preferably used as single-sided or double-sided.

Special Section:

Special cut labels are more unique and original label types in terms of shape compared to other label types. It is defined as the type of label that is outside the standards and attracts the most attention by the consumer.

Yarn Label

As we can guess from our daily lives, the soft label type is a type of label on the yarns we use, which contains basic information about the yarn used. This label is a type of label that aims to provide information to the consumer.

Fantasy:

Fancy yarn labels, like ball labels, contain basic information about the fancy yarn used.

Roll

Roll labels are ready-made rolls of paper on which the labels on which barcodes are scanned are pasted, which we encounter in our daily life in shopping and markets. It allows many operations to be done easily in one go and is a type of label that is more cost-effective than other labels.

Sticky

Adhesive labels, as the name suggests, are pieces of paper with an adhesive surface on the back of the labels that are attached to the desired product or area.

What is the Importance of Labels?

Labels have become even more important today. Labels, which have been used to give us information since ancient times, have an important place today both to give information and to visually impress the consumer. Visually correctly designed and printed labels are an invisible bond and a symbol of trust between the consumer and the manufacturer.

With the increase in digital shopping, consumers have started to pay more attention to packaging and design. The trust created as a result of this importance determines whether the consumer will continue to shop from the manufacturer.

Correctly designed labels and quality printed labels not only satisfy the consumer, but they also see what the content of the product is. This increases the reliability of the manufacturer. While labels play a big role in marketing, incorrect design and printing can even lead to a decrease in the sales of products.

Cardboard labels have a more important place at this stage. Cardboard labels, which have a double-sided usage area according to the desire, are very suitable label types both in terms of providing information about the product and in terms of design visuality. At the same time, cardboard labels that look stylish and elegant, with the right design and the right printing method, play a role in the sales of the manufacturer company.

The share of labeling in sales and marketing, which is increasing in importance day by day, is progressing undeniably. By keeping up with today’s conditions, companies that follow development and technology will continue to walk forward. It should be able to renew itself without bypassing the wishes of the consumer and progressing in this field by giving accurate and clear answers to requests and demands will provide positive privileges and positive returns to the manufacturer company.