Box packaging, which has started to play an important role in today’s conditions, was not considered very necessary in previous periods. The box was only used as a tool that should fulfil the purpose of transport. Since there was no such expectation in terms of customers, manufacturers did not pay attention to this issue.

However, when we look at today, the design of the box packaging has gone much further than being a tool between the customer and the company. Customers have started to pay attention to box packaging as a brand. This has been a process of branding by the manufacturing companies. While the products are transported to customers, you are now faced with more box options.

In this process, box packaging started to play an active role in increasing the market share of manufacturers and maintaining a correct marketing strategy.

Box packaging, which started to act as a communication between the manufacturer and the customer, plays an important role in minimising the large budgets allocated to marketing, ensuring a place in the minds of customers, and distinguishing the brand from other brands with the right design.

What is Box Production?

Box production is a market strategy that provides communication between the manufacturer and the customer, distinguishes the brand from other brands by creating a brand perception by integrating the brand into the box, is designed and produced to carry the material placed inside, is made considering its durability according to the material it will carry, and aims to gain a place in the customer’s mind without allocating large budgets.

How Does the Box Manufacturing Process Proceed?

As with any production material, firstly, the requirements are determined, the materials are collected and the box production is started. The first step of the cardboard box production process is raw material production. By deciding on the type, quality and colour of the cardboard box, the first stage of the process is started to be completed with corrugated cardboard, which is selected and produced as a result of the decision taken.

Then, in the following sequence, the pattern of the box, the thickness of the box, the dimensions of the box and the other remaining features of the box are followed in order in the production of the box and production is carried out.

After all these are completed, the next stage is the template preparation stage. In these templates, which are prepared by considering the dimensions and printing qualities of the cardboard box, the knife marks on the box are determined so that the box can take its shape correctly during the folding stage and then the gluing section is started. After the gluing section is completed, the cardboard boxes are now ready for use to serve their purpose.

There are many types of cardboard used for cardboard boxes. If the cardboard box to be produced will be produced from corrugated cardboard, the wave types of the corrugations should be determined. Wave types play an important role in the quality of the box. It is possible to list some types of corrugated cardboard as follows;

• • A Wave – It is the type of wave called Coarse Wave.

    B Wave – It is the type of wave called Fine Wave.

    C Wave – It is the type of wave called Medium Wave.

    E Wave – It is a wave type called Micro Wave.

Boxes made of wavy cardboard also have some advantages. We can list these advantages as follows;

• • Wavy cardboards are more durable.

    Wavy cardboards are more economical than others.

    It is more sensitive to the environment as it is produced from highly recyclable materials.

    The product in wavy cardboard can be stored for a long time without damage.

    Boxes made of wavy cardboard complete the transport and storage processes without damaging the product they carry during the transport phase.

Box Types and Usage Areas

Today, cardboard boxes are becoming increasingly important. These cardboard boxes used in transport are used in many areas. Companies and brands that trade in many fields such as food, books, small household appliances, textiles, toys, toys, furniture, decoration products, technological tools, health, automotive, cosmetics benefit from different cardboard boxes in order to deliver the products to the customer. Since these boxes can be produced in desired length and width, they also provide great convenience in terms of transporting the material to be placed inside.

We can list some of the other areas where cardboard boxes are used as follows;

• • Cosmetic product boxes

    Cargo boxes

    Cargo parcels

    Transport parcels

    Flower boxes

    Vegetable boxes

    Fruit boxes

    Promotional material boxes

    Furniture boxes

    Bed linen boxes

    Accessory boxes

    Chemical product boxes

    Pizza boxes

    Gift boxes

    Oil cans

    Textile product boxes

    Dowry boxes

    Chocolate boxes

    Export parcels

    Candle boxes

    Eyeglass cases

    Glassware boxes

    Jewellery boxes

    Automotive product boxes

    Fair cardboard boxes

    Magnetic product boxes

    Gift boxes

    Technological equipment boxes

    Boxes of construction materials

    Stationery boxes

    Boxes for hygiene items

Boxes used in many more areas such as these are completely shaped according to the purpose of use and need. According to the material to be transported, the shape of the box, how it will be decided, produced and then it should go on a transport journey to strengthen the relationship with the customer.

Quality and Sustainability

The quality we look for in all materials is also an important criterion in cardboard boxes. Poor quality cardboard boxes will cause damage and problems in material transport. There are some basic elements in the quality of cardboard boxes. These; hardness, gloss, weight, thickness, opacity, roughness.

• • Thickness; The distance between the two surfaces of the cardboard is the thickness of the cardboard. It is calculated in thousandths of a millimetre. The symbol is “μm”. The point mentioned where this symbol is located is the thickness of the material.

    Hardness; This hardness substance, whose purpose is to protect the material inside, is a very important substance to prevent damage to the material transported during transport. In fact, the most important feature of the cardboard can be called hardness.

    Roughness; In order to achieve a qualified printing and varnishing success, it means that the cardboard surface should be as smooth as possible.

    Weight; The weight of cardboard and cardboards is important in terms of not damaging the material carried in the cardboard box and not being exposed to impacts during transport. If we make a ranking, the lowest weight is paper, followed by cardboard and then cardboard. Cardboard and cardboard boxes with high weight will give the healthiest transport result.

    Gloss; The smoother the surface of the cardboard, the higher the gloss obtained as a result of the varnish applied and the higher the quality will be.

As a result, these cardboard boxes have an important place in establishing a bond and a relationship between the manufacturer and the customer. Establishing a quality and correct relationship is through the production of high quality, durable, beautifully designed, beautifully designed boxes printed by paying attention to all quality items. By complying with all items and criteria, high gains can be achieved in marketing and healthy trade can be made by creating trust in customers.

Boxes are no longer just a packaging tool, but an important detail that creates brand perception.